Hydrospares are a leading distributor and retailer of hot tub and pool spares and accessories. They required a feature-rich custom eCommerce site to offer their huge range of parts while making them all easy to find. The site includes part finders, account area and order tracking, multiple account price lists and much more.
Not everyone knows exactly the part they need. Thatís why we created custom part finders to help users identify the right one. Simply hover over either the part in the image or on the name, find out what it is then jump directly to the product to purchase the right part.
The eCommerce platform allows returning customers and trade account holders to login, view and track orders, earn loyalty points to obtain future discounts and access special pricing.
The integrated ERP system keeps the website updated in real-time as orders are processed so customers can check the progress of their order anytime via the website.
With an ever-growing percentage of traffic visiting the site from mobile devices, a responsive design is vital for the business. The website layout changes to suit the size of the browser - large pictures and full screen views on desktop, scaling to tablet and then a stacked finger-friendly layout for mobile.
The desktop version of the site provides the full experience, with the interface designed around the category structures and product selectors for ease of navigation.
The mobile version of the site maintains the features of the desktop site but is optimised for a small touch screen interface.
As mobile browsing popularity increases, tablet and mobile versions of websites are more important than ever. We built Hydrospares to have a consistent experience across all devices.
The Hydrospares listing page has an array of features to help and guide customers and provide clear and easy-to-access information. This helps increase conversions.
Hydrospares sell to trade customers as well as the general public, so we created a separate trade channel and added the facility for multiple price lists. To gain access, trade customers must apply for an account, ensuring only qualifying customers can see the trade price lists.
We added a help and advice centre to the Hydrospares website to aid customers in fitting parts, finding parts and provide guidance with maintenance. There is also a gallery for customers to identify their part. These articles and downloads can be linked directly to products for easy purchase too.
The finished Hydrospares site combines a clean, open and easy-to-use responsive design with industry-leading functionality that's simple and intuitive for customers to use.