For many years we've worked closely with Greenman Bushcraft, one of the largest and most respected specialist bushcraft equipment suppliers in the UK.
Greenman Bushcraft is focused on the outdoors and the coming and going of wildlife throughout the seasons. We decided to play on this by adding themes for the different seasons and holidays, allowing the site to reflect the current time of year.
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every detail on the site has been carefully thought out and designed to perfection.
All possible aspects of a website and the needs of a business have been thought out.
A site that is accessible on mobile devices is of paramount importance when the very customer base it relies on is often away from a computer when the thought of a particular outdoors gadget comes to mind. By making the site responsive, we optimise the user experience across all screen sizes - desktop, tablet and mobile.
The desktop version creates a fresh and inspiring experience with large images and detailed textures.
Optimised for tablets, the site creates a seamless transition with an easy-to-use interface when out and about, making ordering simple.
The narrow versions of the site stack the grid layout vertically and intuitively make use of the available space for ease of use.
Returning customers are important and should be rewarded, so we built in a system to allow the site to reward customers with points when they make a purchase.
These points can be used for discounts against future purchases, with a configurable transfer limit and minimum spend per transaction.
When a site has such a large catalogue, search is really important.
The website features an intuitive search system which offers matches as the user types, making finding the right product quicker and easier.
Homepage banners combined with product displays are used to draw attention to sale items, unique products and special offers. A separate product slider below the main banner allows for more featured products to be displayed in a small space.
Sometimes the customer may not be familiar with the range of products - this is where the gift finder comes in. Users simply select price range, age range and category, then browse the results to find the perfect gift.
The website is the business's primary salesperson, so information is vital in order to convert casual visitors into paying customers. The rich product listing page is designed to provide clear information to visitors and make it easy to research and buy products.
The site is a delicate composition, bringing the feel of the outdoors onto the screen while maintaining an easy-to-use interface without clutter or complication.