2D Product Photography, and why product photography is important

A well known and old saying states, “A picture is worth a thousand words.” this is never more true than when trying to convert visitors to your web site into paying customers. Clear, crisp and high resolution images for use on your online shop increases sales and lends credibility to the products for sale, as well as to the company selling them.

Many people nowadays have very high quality point and shoot digital cameras, and an increasingly large number of people own digital SLR cameras, but high quality product photos are much harder to achieve than most holiday snaps. Good quality product photography is a combination of camera equipment, lenses, tripods and most importantly, lighting setup, in conjunction with skills and experience using the camera. The post-processing software to be used to touch up the photos after the shoot is also an important factor, with this area often being the most time consuming too.

We've seen sites before using photos that were taken in either a warehouse or a shop, that lose their impact by distracting the eye away from the product to a messy or busy background. With professional product photography, the background will be a solid colour that will draw the eye straight to the subject of the photo, and additionally will add a sense of uniformity and strong branding across a range of varied products.

Professional product photography also brings the advantage of proper lighting and capturing the true colours of your products, this means the product the customer sees on an online shop will be a better representation of the products they will actually receive, reducing the chance of customers returning items because the product wasn't quite what they were expecting.

Here at 2D we've been doing product photography for a some time now for our own online shop clients, but we are now offering the service to new clients as a standalone service. We pride ourselves on being fast, efficient, producing high quality results, most importantly of all; providing an affordable service that will no doubt pay for itself very quickly.

Follow this link to have a look at our 2D Product Photography website, which included a pricing calculator to get a quote organised, as well as some examples of some of our work so far. With good quality product photography you can increase your sales, strengthen your brand and distinguish your catalogue from your competition.

An innovative approach to recruitment

Thanks to a growing client base, existing client's businesses growing fast and many even bigger, exciting projects, 2D needs to expand!

We need to extend our team of skilled web developers and SEO specialists. But we wanted to do things a little differently and reflect our working environment as well as generate some exposure for our brand... so we created the Blobomatic avatar creator.

There is a story behind all this...

Merry Christmas and a very prosperous new year!

All our team would like to wish our clients a very merry Christmas and prosperous new year!

Our office will be closed from today until 9am on Tuesday 3rd January 2012.

All our servers will be continuously monitored 24/7 and we have staff on-call should there be any issues. If you need to contact us during the closure, please either leave a message by calling our normal number (messages are automatically emailed to on-call staff) or visit our support page to raise a ticket.

We've had an exceptionally busy year and are eternally grateful to our clients for their continued support. Thank you!

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Why we use our own custom web platforms...

One growing market for us is online retail business owners switching from sites built upon open source software.

In this article we discuss some of the issues facing clients who had online shops based upon such software and the problems they have faced before deciding to move to us.

The brand new 2Dcommerce Facebook Catalogue App

We're pleased to launch a Facebook Catalogue for Diva Dogs, stars of Sky 1's "A Different Breed"!

To find out more and have a Facebook catalogue of your own, please contact our team.

We're Hiring! Read on to find out more...

Web Marketing

We are looking for a highly motivated and organised individual to expand our current web marketing team.

The right candidate will be be able to bring marketing strategies to life from the initial planning through to completion; creating reports and plans of action to further enhance website performance. A good understanding of search engine optimisation and what makes a website rank well is a must.